John Oszajca here. I'm a musician and the
founder of Music Marketing Manifesto.com.
And Iím going to let you in on a heart
breaking reality... All of the
ďexposureĒ in the world is not going to
help your music career one bit. Why?
It's not because your music isn't any
It's not because illegal downloads have
caused people to stop buying music...
And it's not because you need to have a
major label, land a placement in a hit
movie, or have a huge budget in order to
The reason most independent music careers
are dead before the album is even released
is because the average musician
doesnít have a system in place which is
designed to actually SELL music.
Live performances, social media, radio,
and press are all well and good. But they
are ďexposureĒ based, and they leave all
of the burden on the consumer and do
nothing to actually close the sale.
Fortunately the process of taking cold
traffic and converting it into BUYERS is
not some big mystery.
In fact itís been well established for
over 100 years. However, these strategies
have been largely unknown to the music
industry since itís inception.
That is until now...
Marketing Manifesto 3.0.
Music Marketing Manifesto 3.0 is a
brand new course that Iíve put together.
Iíve been working on it for about a year
now. Iíve put a lot of work into it, and
Iím really proud to share it with you
guys. So first lets talk about how Music
Marketing Manifesto 3.0 can actually
Hereís the deal.
Most musicians - in my opinion -, theyíre
struggling, theyíre failing, theyíre not
selling any albums because what theyíre
doing is essentially - and youíve probably
heard me say it before - copying what the
major labels are doing.
Itís understandable. Thatís all most
musicians have to go by. We go out, we
play shows, we maybe hire a publicist, we
try to get on the radio, we set up our
social media accounts, and do all that
stuff that we as musicians have
traditionally done, and then we release
our record and we hope that a fan is a
going to tell a friend, who is going to
tell another friend and somehow that is
going to all add up to a music career and
suddenly weíre going to be famous.
Iím here to tell you that doesnít work.
The problem with that scenario is that it
puts all of the burden on the consumer.
Youíre not actually ďsellingĒ at all.
Thatís not a business model. Thatís just
sort of chaos and hope.
However, what Iíve been focusing on is
creating a systematic approach to
selling music. In other words you
build a systemÖ And when I say system Iím
talking about a combination of
specifically designed web pages Ė each one
with a specific purpose and combining that
with a series of emails that are designed
to cultivate your fan base, to cultivate
your tribe Ė to build a relationship with
these new fans and ultimately to get them
off the fence and to buy your music.
And all of this is done online, at least
the mechanism itself is. This ďfan
capturingĒ and ďmusic sellingĒ machine, if
you will, itís all built using online
tools, again meaning a specifically
designed website and an email management
system. And the beauty of a system like
this is that it gives us scalability and
the potential of developing a REAL
business model. Something where you
can get an actual ROI Ė actual
return on investment. In other words, we
can spend X amount of dollars on one end
and make even more money on the other.
And when youíve done that, when you have
the ability to send a certain amount of
people into your funnel and see a
consistent amount of money coming out the
other end, you become the master of your
own fate. You are in control of your own
music career. You donít need a record
label. You donít need a manager. You donít
need agents. You donít need any of these
things, any of these people, that
traditionally hold us back as individuals
And thatís why Iíve been so inspired by
this method of music marketing and why
itís been so much fun to share it with
other musicians over the last few years.
Now, as Iíve mentioned. I have been doing
this for a few years now. Music Marketing
Manifesto has been released in several
incarnations. There was the original eBook
that was put out. Then it was released in
2010 as a multi-media course. That was
Music Marketing Manifesto 2.0. But as the
years have passed my own knowledge and
experience have really increased.
Iíve since worked with so many artists
that Iíve really refined the system and I
felt it was time that I capture all those
thoughts and really document that system
and share it with you guys.
And thatís what Music Marketing Manifesto
So What Are You Going To Get
If You Sign Up For Music Marketing
Well, first your going to get access to
over 40 training videos, in which
I walk you step-by-step through the entire
campaign creation process.
You get to actually watch over my shoulder
as I build a complete funnel from the
ground up Ė for myself, for my own
career - and I document the entire thing.
So it doesnít matter if you have any
technical skills at all. All you need to
do is watch the videos and do what I do.
If you can send an email, and I donít
knowÖ open a word document... then I canít
imagine you having any problems going
through each of the steps laid out for you
in the videos.
Youíre also going to get a proprietary,
custom built, Music Marketing Manifesto
This is something Iím really excited
about. It cost me $500 to have this built,
and youíre going to get it as part of your
Why is that important?
Because as I sayÖ This entire system that
youíre going to build will exist online.
Itís a physical thing. And for lack of a
better term, that means a website. Now
normally these things can be really
frigginí difficult to put together. Iíve
given out some html based templates in the
past, and they gave people a lot of
I wanted to remedy that and provide a
better, simpler, solution. And so I had a
Wordpress template designed. Wordpress, if
youíre not familiar with it, is just a
content management system. Most hosting
accounts have something called a Wordpress
ďone click installĒ. It takes just that,
"one click". Itís very easy to set up.
Once itís installed you just upload the
MMM template, and the template comes
loaded with very specific page
designs. It comes pre-loaded
with squeeze pages, sales pages, blog
pages, upsell pages, admin pages, and
more. Ė If youíre not familiar with
those terms donít worry about it, youíll
know soon enough.
But basically they are the pages that you
need to implement this system. To capture
leads, to sell music, and to communicate
with your fans.
And they can all be created at the
push of a button, and again, the
course comes with complete step-by-step
tutorials in which I show you how to do
everything that you need to do to set this
whole thing up.
And if you already have a website, not to
worry, you can either use this in
conjunction with your existing site or use
the templates I provide as a guide for
augmenting your existing pages.
Another major component of this process
is email marketing.
This all really boils down to relationship
building at the end of the day. This is
about cultivating a tribe and
communicating with your fans. And we do
that with a carefully constructed email
There are these things called
autoresponders out there, and the beauty
of an autoresponder is that it allows you
to write a series of emails in advance,
and send them out to your fans at
So once you learn what all those psychological
trigger points are Ė the different
conditions that need to be created before
the average fan will be comfortable taking
an action Ė in this case, buying your
music... If you know what each one of
those triggers is you can draft a series
of emails that is designed to touch on all
of those trigger points and build that
relationship, largely on auto-pilot.
Youíre getting your fans familiar with
you, building a bond, sending them links
to more music, videos, blog posts, youíre
encouraging them to communicate with you.
But because it is all pre-written and
scheduled, there is a scalability
there that you could just never
accomplish if you had to go out there,
tour, and shake hands, one fan at
a time. Not to mention the costs
that go into something like touring as
compared to simply send out a few emails.
So, I teach you how to do that. I give
you a real shotgun education on
copywriting. And I provide you
with email swipe files. These are
the same emails that I use to promote my
I talk about all of the different
components of the emails so that you are
empowered to rewrite the emails in your
own words Ė hitting on all the same
triggers Ė and then sending them out to
I then show you how to set up your
autoresponder, plug everything in and set
you up to start bringing in those album
I also show you how to completely set
up and monetize your funnel.I
show you how to take orders, deliver
downloads, integrate everything with
your autoresponder, and automate the
But we donít just stop there. Itís damn
hard to make a living just selling one
album at a time. At $10 an album, youíve
got to sell a LOT of albums to make a
However, by introducing additional profit
points into that funnel you can
actually make a considerable amount of
money off of a relatively small number
of people. And thatís when that 1000
fan model that weíve all heard so much
about actually starts to work.
So in addition to the videos, the website
template, and the email swipe files, youíre
also going to get a PDF booklet that
is designed to keep you on track as you
make your way through the process. The entire thing is housed in an
interactive members area Ė that
means you can go through the course online
and ask questions below each lesson and
either myself or someone from my team will
come through and answer those questions,
and really be there to make sure that you
get the help you need along the way.
And for those of you who are on the go, all
of the videos are mobile friendly and
can even be downloaded to be viewed
Listen To What A MMM 2.0
Member Has To Say...
No BS - I think Iíve Put
Together Something That Is On Par
With A College Level Course On
ďDirect To FanĒ Marketing.
In fact, college level or not, I think
youíre going to be hard pressed to find
someone else out there who has my
particular skill set.
Iím not only a musician who knows what you
guys are going through, whoís been there,
whoís played the major label game, whoís
pounded the pavement as an independent
artist, but Iím also a really established
and successful online marketer.
As youíve probably heard me tout before, I
have been working online for over 5 years
now and Iíve generated over $2,000,000
in sales across a number of online
businesses - music related and otherwise.
I think there are few out there that have
that combination of experiences, that know
both sides of the fence. And I think
youíre going to have a really tough time
finding someone who is as equipped to
teach Direct to Fan marketing, and with so
much experience to back it up.
But of course Iím biased there, so itís
ultimately up for you to decide whether or
not I have what it takes to teach this
So Don't Take It From
Note*** The testimonial above was for
So What's This Going To
Now, as I said, I
have been in the online marketing world
for some time, and I have spent tens of
thousands of dollars on various courses
along the way myself. I honestly think
that I could sell the material contained
in Music Marketing Manifesto 3.0 for
$2,000. Thatís the kind of quality weíre
talking about here.
But Iím definitely NOT going to do
that. I wanted this to be
something that is affordable to
you order NOW you can get access to
Music Marketing Manifesto 3.0 for just
I think that is a spectacular price for
everything youíre going to get.
My Promise To You...
Like you guys, Iím a
musician myself, and the last thing I
want is an unhappy customer.
I believe in this stuff and I back it up
I created this course because the
information contained within it gave
me a new lease on my music career,
and ultimately, because I think it's
something that every musician should
know. I'm only asking $147
and the truth is, I think it's worth
To put things in perspective, let's say
you sell your CD for $15, you'll only
need to sell 10 CD's to recoup your
investment. If you can't sell 10 CD's as
a result of applying the training in
this course, than something is wrong and
I have definitely not done my job.
Because if you follow the steps in this
guide, I'd be shocked if you didn't make
an enormous return on your investment in
no time. That being said, if for any
reason whatsoever you are unsatisfied
with the material in this course I
will give you 100% of your money back,
no questions asked. Simply shoot
me an email within 30 days of your
purchase and you will receive a full
refund. There is a "contact" tab in the
footer of every page of my site.
Note*** The testimonial above was for
Ordering Is Safe, Easy And
To order simply click
on the link below and you will be taken
to a secure order page. Music
Marketing Manifesto 3.0 is offered
within an interactive members area. The
training material consists of over
40 videos, a custom MMM website
template (powered by WordPress), PDF
workbooks, email templates, case
studies, bonus audio interviews, and
an interactive members area were
you can ask questions along the way and
get direct assistance from me and my
team. Once you have made your purchase,
you will automatically be directed to
the registration page. After creating
your account you will receive instant
access to everything.
All Credit Card Transactions Are Made
Via Secure Server
Now before I go I just want to clarify one
Music Marketing Manifesto is not a
magic bullet. Itís not a trick, a
scam, a hack, or some button that you
press and suddenly your rich and famous.
Thatís not what this is, and those kinds
of offers are usually just a bunch of BS
What Iím ultimately offering is to let you
in on a sound marketing strategy that I
have been working on and refining for
several years now. Itís a proven
system and it really works. But it
also takes work.
Like anything, this takes developing a
skill set and requires some time and
effort on your part. But it is the ONLY
path that I have found, which systematizes
the art of selling music.
And without a system youíre left hoping
and praying that the show you did on
Friday is going to cause a friend to tell
another friend, who will then tell another
friend, whoís eventually going to go to
iTunes Ė or wherever Ė and buy your music. And I donít know about you but I
think ďhopeĒ, is not a strategy.
ďHopeĒ is for the lottery. And as someone
who has invested my entire life into
music. I donít have it in me to take that
kind of a chance on my career. Most of us are willing to do the
work, we just donít know what to do.
And so we rely on others in the industry:
Labels, managers, agents, lawyers, etc, to
do it for us. But with the strategy that I
lay out in Music Marketing Manifesto 3.0,
you donít have to do that. You donít have
to rely on anyone.
You just have to take action.
So thatís about it. Thereís an order link
a little further down on the page. That
will get you access.
And if you do decide to jump on board now,
I really think youíre going to dig the
Before I go, I simply want to say that I
have been playing music for a over 20
years. I've been there and done that when
it comes to just about every aspect of the
music business. I know what it's like to
release an album only to see a few hundred
sales trickle in. It's no fun and it
shouldn't have to be that way. With the
techniques outlined in Music Marketing
Manifesto 3.0, It doesn't have to. If you
go through and apply the tactics in this
course, I sincerely believe you will be on
your way to building a sustainable and
profitable music career, no matter who you
are, how old you are, what kind of music
you make, and no matter what you have
experienced in the past.
While the music business can be daunting
and at times appear to be filled with
obstacles impossible to overcome, I'm here
to tell you first hand that anyone CAN
succeed. All you need to do is arm
yourself with a little knowledge and take